I led the design of a highly technical feature enabling IT Admins to deploy custom applications to their fleet. I worked closely with our customers to build something they'd love through multiple iterations, and it was a key lever in driving customer retention and unlocking enterprise customers.
At Massdrop, a Series B startup a niche enthusiast platform blending communities and commerce, I helped shape the foundations of its social e-commerce experience. I focused on making it easy for enthusiasts to discover new communities while seamlessly shopping within their favorite hobbies.
In 2018, I designed and launched emoji reactions to bring quick, expressive engagement to our enthusiast communities—from audiophiles, to mechanical keyboard fans, and beyond. What seemed playful on the surface was a strategic move to foster lightweight interaction, drive content visibility, and strengthen community connection across the platform.
I’ve been designing digital products since 2018, primarily focused on turning the messy and complex into deeply considered experiences that customers love—whether at early-stage startups or big tech. Lately, I’ve been excited about building products that not only deliver elegance and utility, but also add a sprinkling of humanity, joy, and heart. 💖
Outside of work, you’ll find me nerding out over light roast pour-over techniques, practicing (questionable) matcha latte art, building overly intricate Notion systems, trying new recipes, or—when winter hits—teaching myself to master the backwards crossover.
